SEMrush IPO: how to buy SEMrush shares
SEMrush is a US-based search engine optimisation (SEO) company that’s expected to hold its IPO in 2021. Learn how to buy and sell SEMrush shares – as well as how to analyse the SEMrush share price once the company goes public.
SEMrush IPO: what you need to know
We know that SEMrush is looking to list on the New York Stock Exchange (NYSE) under the ticker SEMR. The target share price isn’t currently available, and neither is the number of shares that the company will release.
The company will be making its class A stock available on the public market, and it’s seeking to raise around $100 million in capital.
What’s the SEMrush business model?
SEMrush is a search engine optimisation (SEO) platform that brings a range of different marketing tools into a single place.
The company charges subscription fees for access to its platform, and it was able to grow its average annual recurring revenue (ARR) per paying customer from $1892 on 31 December 2019, to $2123 on 31 December 2020.
SEMrush’s stated aim is to help businesses grow their audiences faster. SEO can help here as it’s all about improving a company’s content rankings on search engines like Google – which raises the company’s profile.
The marketing tools SEMrush offers include content marketing, competitor research, pay-per-click (PPC) and social media marketing. In all, the company offers over 50 tools to help businesses achieve their marketing needs and reach wider audiences.
IGA, may distribute information/research produced by its respective foreign affiliates within the IG Group of companies pursuant to an arrangement under Regulation 32C of the Financial Advisers Regulations. Where the research is distributed in Singapore to a person who is not an Accredited Investor, Expert Investor or an Institutional Investor, IGA accepts legal responsibility for the contents of the report to such persons only to the extent required by law. Singapore recipients should contact IGA at 6390 5118 for matters arising from, or in connection with the information distributed.
The information/research herein is prepared by IG Asia Pte Ltd (IGA) and its foreign affiliated companies (collectively known as the IG Group) and is intended for general circulation only. It does not take into account the specific investment objectives, financial situation, or particular needs of any particular person. You should take into account your specific investment objectives, financial situation, and particular needs before making a commitment to trade, including seeking advice from an independent financial adviser regarding the suitability of the investment, under a separate engagement, as you deem fit.
Please see important Research Disclaimer.
Explore the markets with our free course
Discover and learn how the range of markets you can trade on with IG Academy's online course – ‘Introducing the financial markets’.
Put learning into action
Try out what you’ve learned in this shares strategy article risk-free in your demo account.
Ready to trade shares?
Put the lessons in this article to use in a live account – upgrading is quick and easy.
- Trade on over 10,000 popular global stocks
- Protect your capital with risk management tools
- React to breaking news with out-of-hours trading on 70 key US stocks
Inspired to trade?
Put your new knowledge into practice. Log in to your account now.
