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Amazon Q4 2024 earnings preview: how cloud and advertising sectors drive growth

As Amazon prepares to announce its fourth quarter 2024 earnings, attention turns to the company's performance in key sectors like cloud services and advertising.

Amazon Source: Bloomberg images

Amazon Q4 2024 earnings outlook

Amazon is set to report its fourth quarter (Q4) 2024 earnings after the market closes on Friday, 7 February 2025 AEST (date subject to change).

Amazon is an American multinational technology company specialising in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence (AI). It is a member of the 'magnificent seven,' alongside Tesla, Microsoft, Nvidia, Apple, Meta, and Alphabet.

Q4 expectations

Q3 highlights

Amazon's third-quarter (Q3) results, delivered in late October, exceeded Wall Street's expectations, boosting its share price by 6.19% in the following session to close at $197.93.

  • Revenue: $158.9 billion, surpassing the expected $157.2 billion
  • EPS: $1.43, exceeding market forecasts of $1.14
  • In cloud, Amazon Web Services (AWS) revenues increased by 19% year-over-year (YoY) to $27.5 billion
  • Advertising revenues grew by 19% YoY to $14.3 billion
  • Amazon's capital expenditure (capex) surged 81% YoY to $22.62 billion, driven by investments in technical infrastructure like data centres and Nvidia graphics processing units (GPUs) used for AI.

Amazon net sales chart

Amazon net sales chart Source: Amazon

On the Q3 2024 earnings call, Amazon Chief Executive Officer (CEO) Andy Jassy stated that the company plans to spend about $75 billion on capital expenditure (capex) in 2024 and might spend more in 2025. Jassy remarked, 'It is really an unusually large expenditure,' driven by a 'maybe once-in-a-lifetime type of opportunity,' referring to the AI phenomenon.

What to watch for?

  • Advertising: shareholders will look for continued robust growth in advertising, driven by initiatives such as incorporating advertisements into Prime Video shows, movies, and live sports
  • Guidance for future quarters: investors will watch for guidance on future earnings, revenues, and planned capex expenditures, which can significantly impact margins and profitability
  • AWS performance: as more businesses shift their data storage to the cloud, there will be keen interest in growth in this AI-heavy sector of Amazon.

AWS revenue chart

AWS revenues chart Source: Amazon
AWS revenues chart Source: Amazon

Amazon technical analysis

Amazon’s share price gained 44% in 2024, outperforming the Nasdaq 100, which gained 24.88% during the same period. After hitting a fresh record high of $233 in mid-December, Amazon’s share price has spent the past five weeks consolidating recent gains. It appears to be rebuilding energy for another push higher.

If Amazon's earnings meet and exceed expectations, there is weekly trend channel resistance at $240, coming from the $114 high back in early February 2023.

In the event of earnings disappointment, there is uptrend support at $215, which will provide initial support coming from the $151.61 low of August 2024. Below is horizontal support at $200, reinforced by the 200-day moving average at $192.

Amazon daily chart

Amazon daily chart Source: TradingView
Amazon daily chart Source: TradingView
  • Source: TradingView. The figures stated are as of 23 January 2025. Past performance is not a reliable indicator of future performance. This report does not contain and is not to be taken as containing any financial product advice or financial product recommendation.

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