Buy has a particular significance in relation to IG's platform. Here, we define buy in general investing and explain what it means to you when trading with IG.
Buy definition
Buying a financial instrument means taking ownership of it from someone else, whether it is a commodity, stock or another asset.
Often in trading, buying an asset will not result in taking possession of it in physical form. Buying can also be referred to as ‘going long’, depending on the security being traded.
Buy recommendations
A buy recommendation is one of five ratings generally given by a research firm or broker. It states that the firm or broker believes that an asset’s price will increase in the near future. It is more positive than a neutral rating (also known as a hold rating), but less so than a strong buy. The other ratings given are sell or strong sell.
With IG
When trading derivatives on our platform (such as CFDs), choosing the buy option means opening a long position on a particular asset. You will not then own the asset in question, but will be able to profit from an upward move in its price.
Help and support
Get answers about your account or our services.
Call 010 500 8626
Or ask about opening an account on 010 500 8624 or newaccounts.za@ig.com.
We're here 24hrs a day from 9am Saturday to 11pm Friday.
Contact us
Interested in opening an account?
Contact 010 500 8624 or
Want to check on your application's progress? Email
Clients: Help and support
