Bubs share price: where next as $35m capital raise almost complete

The cap raise is almost complete.

Last week Bubs (ASX: BUB) announced plans to raise $35m in fresh funds – made up of a $30m placement to institutional and sophisticated investors as well as $5m from a share placement plan (SPP) to eligible Bubs shareholders.

A fast growing infant formula company, specialising in goat milk formula, institutional players were quick to snap new shares in the company last week.

As a result of this, Bubs issued 31,578,947 new shares at an offer price of $0.95 per share. These New Shares – in all respects – will rank equally to Bubs current shares and are expected to be issued and allotted on December 12 and be tradable on December 16.

The Bubs share price has reacted despondently to news of the capital raise, initially falling 6% after first being released from a cap raise related trading halt.

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Bubs share price: another billion opportunity

Though one assumes expansion is the purpose of any small-cap capital raise, Bubs noted that it would specifically use the funds to 'accelerate customers acquisition in existing and new markets, advance new product development and meet M&A commitments reflective of the scale we want to achieve and the surrounding market environment.'

Speaking of the outlook following this capital raise, the company’s management team stressed that Bubs would take 'advantage of increased data driven marketing initiates,' 'to maximise efficiency and targeting of key demographics.'

Finally and looking to the new categories that the company may expand into, the Bubs Founder and CEO, Kristy Carr said:

'We will also be developing an innovation pipeline to expand our reach into segments beyond infant formula and toddler nutritional to the $1 billion per annum Chinese junior 4 to 7 year-old nutritionals market, and into expanding goat dairy brands to cater for a growing market for science-based adult formulations.'

The retail side of the equation

Building on the sophisticated side of the raise, the company has today provided further details on its Share Purchase Plan to eligible shareholders.

Like its institutional offer, the SPP will see shares distributed at an Offer Price of $0.95 per share – representing an '11.8% discount to the volume weight average market price of Bubs' shares traded on the ASX over the last 5 days.'

Shareholders will be able to purchase up to $30,000 in SPP shares, in increments of $1,000.

The SPP will open December 9, with the corresponding shares set to be issued on December 30.

The Bubs share price currently sits at $1.005 per share.