Skip to content

We want to clarify that IG International does not have an official Line account at this time. We have not established any official presence on Line messaging platform. Therefore, any accounts claiming to represent IG International on Line are unauthorized and should be considered as fake.
CFDs are complex instruments. 72% of retail client accounts lose money when trading CFDs, with this investment provider. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money.
CFDs are complex instruments. 72% of retail client accounts lose money when trading CFDs, with this investment provider. You can lose your money rapidly due to leverage. Please ensure you understand how this product works and whether you can afford to take the high risk of losing money.

Deliveroo vs Just Eat: Differing strategies, shares performance

Food delivery firms like Deliveroo and Just Eat Takeaway.com have seen the highs of the pandemic, battled supply chain, staff issues, and are now adapting to the ‘new normal’.

Video poster image

IGTV financial analyst Angeline Ong looks at how the two food delivery firms are employing different strategies to keep the orders coming in.

(AI Video Summary)

Different post-pandemic performances

The food delivery industry has seen some significant changes recently. At first, companies like Deliveroo and Just Eat Takeaway.com benefited from the pandemic. However, as things started to go back to normal, their performances were affected differently. Deliveroo shares have been going up, while Just Eat Takeaway has seen a decline from its peak during the pandemic.

Differing marketing tactics

Just Eat Takeaway has been putting a lot of effort into marketing, even getting celebrities like Christina Aguilera and Snoop Dogg to promote their brand. On the other hand, Deliveroo has taken a different approach. They have expanded their services to include non-food items, so now you can buy all sorts of things through their app. They have even partnered with a hardware supplier called Screwfix.

Which stock is better for you depends on your personal preferences. If you're impressed by Deliveroo's expansion into different product categories, then that might be the stock for you. On the other hand, if you believe that Just Eat Takeaway's marketing and advertising campaigns will create a loyal customer base, then you might prefer that option.

If you want to dive deeper into the analysis, you can check out Axel Rudolph's technical analysis on both stocks on the IG.com Twitter site and website platform. And if you prefer a different perspective, Angeline Ong will be tweeting her analysis as well.


This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients.

Seize a share opportunity today

Go long or short on thousands of international stocks.

  • Increase your market exposure with leverage
  • Get spreads from just 0.1% on major global shares
  • Trade CFDs straight into order books with direct market access

Live prices on most popular markets

  • Forex
  • Shares
  • Indices

You might be interested in…

Find out what charges your trades could incur with our transparent fee structure.

Discover why so many clients choose us, and what makes us a world-leading provider of CFDs.

Stay on top of upcoming market-moving events with our customisable economic calendar.