Deliveroo vs Just Eat: Differing strategies, shares performance
Food delivery firms like Deliveroo and Just Eat Takeaway.com have seen the highs of the pandemic, battled supply chain, staff issues, and are now adapting to the ‘new normal’.
IGTV financial analyst Angeline Ong looks at how the two food delivery firms are employing different strategies to keep the orders coming in.
(AI Video Summary)
Different post-pandemic performances
The food delivery industry has seen some significant changes recently. At first, companies like Deliveroo and Just Eat Takeaway.com benefited from the pandemic. However, as things started to go back to normal, their performances were affected differently. Deliveroo shares have been going up, while Just Eat Takeaway has seen a decline from its peak during the pandemic.
Differing marketing tactics
Just Eat Takeaway has been putting a lot of effort into marketing, even getting celebrities like Christina Aguilera and Snoop Dogg to promote their brand. On the other hand, Deliveroo has taken a different approach. They have expanded their services to include non-food items, so now you can buy all sorts of things through their app. They have even partnered with a hardware supplier called Screwfix.
Which stock is better for you depends on your personal preferences. If you're impressed by Deliveroo's expansion into different product categories, then that might be the stock for you. On the other hand, if you believe that Just Eat Takeaway's marketing and advertising campaigns will create a loyal customer base, then you might prefer that option.
If you want to dive deeper into the analysis, you can check out Axel Rudolph's technical analysis on both stocks on the IG.com Twitter site and website platform. And if you prefer a different perspective, Angeline Ong will be tweeting her analysis as well.
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