How to buy and short Aviva shares

How to buy Aviva shares

Investing means taking direct ownership of Aviva (AV) shares; buying means that you’re trading on the Aviva share price with CFDs.

With us, you will buy Aviva shares trading on the Aviva share price with derivative products: CFDs. This means that you’ll be trading with leverage – giving you full exposure for an initial deposit – and you may be eligible, in some territories, to receive tax benefits, which differ depending on the product you choose.

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Trading Aviva shares

1. Create or log in to your CFD trading account and go to our trading platform
2. Search for ‘Aviva’
3. Choose your position size
4. Select buy and monitor your trade

When you trade on the Aviva share price with CFDs, you’ll be able to:

• Get full exposure with a 20%-25% deposit on almost all of our tier-one shares¹
• Hedge your positions with CFDs and, in some territories, offset losses against profits for tax purposes²

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How to short Aviva shares

Selling Aviva shares is different to shorting Aviva shares. A trader would short Aviva shares if they had a pessimistic outlook for the Aviva share price. Shorting means that you are taking a speculative position on a stock falling in value. Just like buying with derivatives, shorting with derivatives lets you open a position with leverage – granting you full market exposure for an initial deposit.

Shorting Aviva shares

1. Create or log in to your CFD trading account and go to our trading platform
2. Search for ‘Aviva’
3. Choose your position size
4. Choose ‘sell’ in the deal ticket to go short and speculate on the price falling
5. Confirm and monitor your short position

Aviva shares: the basics

Aviva plc is listed on the London Stock Exchange under the ticker 'AV'. It is a component of the FTSE 100, one of five life insurance companies on the index at the time of writing (19 May 2020).

In the insurance world, Aviva is a multinational provider, with operations in the UK, Canada, France, Italy, Poland, China and South East Asia – among others.

Aviva business model

The Aviva business model is to ensure that Aviva remains a leading international savings, retirement and insurance business that delivers for their customers, shareholders and communities.³ Aviva is putting a greater focus on achieving sustainable growth and increasing returns for shareholders in the coming years.

Aviva key personnel: who runs the company?

There are nine people on the board of Aviva:

Aviva share price analysis: how to analyse the Aviva share price

Aviva share price analysis can be technical and fundamental, and you should carry out both before investing in or trading Aviva.

With technical analysis, you’ll be looking at price action in the Aviva share price, using technical indicators to assess whether the shares are currently overbought or oversold.

Popular technical indicators include the parabolic SAR, Williams %R, stochastic oscillators, channel trading indicators and moving averages.

With fundamental analysis, you’ll be looking at company announcements, financial statements, leadership changes and wider macroeconomic factors in the economy to assess whether the shares are currently overvalued or undervalued.

Popular fundamental metrics include looking at a company’s profit and loss statement, cash flow statements, the demand for a company’s stock compared to the supply, and the educational background, notable achievements and experience of senior leadership.

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Footnotes

¹Deposits on leveraged trades are 20%-25% for 99.14% of tier-one shares (correct as of 1 June 2020). For more information, view our share trading margin rates.
²Tax laws are subject to change and depend on individual circumstances. Tax law may differ in a jurisdiction other than the UK.
³Aviva, 2020