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CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money. CFDs are complex financial instruments and come with a high risk of losing money rapidly due to leverage. You should consider whether you understand how CFDs work, and whether you can afford to take the high risk of losing your money.

When is Apple's earnings date and what can we expect?​

As Apple gets ready to report its Q4 2024 earnings, explore what analysts expect from the world's most valuable company.

Apple shares Source: Adobe images

When is Apple reporting?

Apple is set to report it's Q4 earnings on Friday, 1 November, 7.30am (AEDT).

Earnings and revenue expectations

  • Adjusted earnings per share: forecast to be $1.593
  • Revenue expectations: $94.215 billion
  • Net income: projected to reach $24.239 billion
  • EBITDA: expected to hit $32.851 billion

China concerns and market challenges

Apple's performance in China remains a critical focus for investors. Recent third-party data from the region has shown mixed results, creating uncertainty about future growth prospects. Management commentary on Chinese market dynamics will be crucial for understanding the company's outlook in this key region. Any signs of weakening demand could impact investor sentiment.

The reported reduction of 10 million iPhone 16 units in production plans has raised concerns about overall demand. This adjustment could weigh on the company's forward guidance.

Trading activity in Apple shares has reflected these uncertainties, with the stock underperforming the S&P 500 year-to-date.

​Innovation and artificial intelligence focus

Apple continues to advance its artificial intelligence (AI) capabilities through Apple Intelligence features integrated across its product lineup. This strategic focus demonstrates the company's commitment to innovation.

Despite these developments, research and development (R&D) expenses are expected to see only modest increases. The company appears to be taking a measured approach to AI investment.

Operating margins could benefit from this balanced strategy, supported by the growing high-margin services business. This segment has become increasingly important to Apple's financial performance. The combination of hardware innovation and services growth provides multiple revenue streams, though market reception remains cautious.

​Capital returns and shareholder value

Apple is expected to maintain its robust capital return program, with forecasted share buybacks of $25 billion for the quarter. This aligns with recent quarterly averages. The company's substantial cash reserves and strong cash flow generation continue to support these shareholder-friendly policies. This financial strength remains a key attraction for investors.

Current analyst consensus suggests a price target of $245.13, indicating potential upside of 6.2%. The stock maintains a "Moderate Buy" rating with 39 buy, 19 hold, and 2 sell recommendations.While Apple shares have gained 19.9% this year, they've lagged behind the broader market's 21.5% advance. This performance gap reflects ongoing concerns about growth prospects.

Technical analysis

Apple stock has found its form after a tough start to the year. The stock price bottomed out in April around $164.00, and has rallied impressively since then. It has recently returned to the July record high at $237.00, and while it is weakening in the run-up to earnings, the overall uptrend remains intact. A close above $237.00 opens the way to more record highs. Meanwhile, a close below the October low of $221.90 might suggest some further short-term weakness.

Apple daily chart

Apple share chart Source: ProRealTime
Apple share chart Source: ProRealTime

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Think election opportunity ended 5 November?

The polls have closed, Donald Trump has won, but markets are still moving:

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  • Get trading tips on our election hub

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