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How to buy shares: everything you need to know

You can buy and own a portion of the brands you value when you open a share dealing account. Learn how to invest in stocks with us, commission-free.

Call 0800 195 3100 or email newaccounts.uk@ig.com to talk about opening a trading account.

Written by

Kat Long

Kat Long

Financial writer

Publication date

How to start buying stocks in the UK

1. Choose the best account for you


To begin buying shares in the UK, the first thing you’ll need to do is decide what account best suits your investment goals.

With us, you can choose to open a share dealing account for increased flexibility or a share dealing ISA if you want tax free growth.

Find out the difference between the two account types
 

2. Open an account


To access the stock market, you’ll need a stockbroker or platform to act as a gateway into buying shares. With us, you can open a stock brokerage account by filling out an application form, and we’ll verify your identity almost immediately. 

Alt text: Three icons illustrating that an investor places and order with a broker, which then places the order with the exchange. The exchange grants shares to the broker, who sells them to the investor.

3. Place your order


Once your account is set up, you can begin investing in stocks or ETFs of your choosing. To do so complete the following steps:

  • Search the company or ETF you wish to buy
  • Enter the amount you’d like to invest
  • Select your order type
  • Confirm order
     

4. Monitor your investments


After buying shares in the UK, it’s important to monitor your position and stay up to date with market trends and company updates. Market movements can be volatile and there’s always the possibility that you could lose money. It’s therefore important to have a risk management plan in place. 

To see exactly how it works, take a look at the video below.

Video poster image

Ready to begin?

Start trading or investing with us today

How to invest in stocks

After opening an account with us, you can use our trading platform to buy shares and funds.

When investing, you have two main options: you can choose to purchase a specific number of shares in a company or fund, or you can decide on a fixed amount of money to invest.

For example, if a stock is trading at 50p per share, you could buy 100 shares for £50, or you could invest £250 to receive 500 shares. Keep in mind that these calculations don't include any associated fees, which vary by broker and should be factored into your investment decisions.

Costs and fees

  UK shares US shares European shares Australian shares
Commission Free** Free** Free** Free**
Forex conversion fee 0.7% 0.7% 0.7% 0.7%
General Investment Account Free
Stocks and shares ISA Free
News and insights Free
Access to the learning centre Free
Custody fee  £8 per month, billed quarterly*

*The fee will be waived if you make 3 or more investments within the previous quarter.
**Other fees may apply

Learn more about how dividends are paid

How do I fund my account?


You can fund your account – and withdraw these funds – quickly and easily, using a variety of methods. You can also earn while you wait; get up to 4.6% interest* on uninvested cash with our Xtrackers UK interest rate-linked fund.

Choose between using a debit or credit card, or doing a bank transfer. There’s no minimum deposit required when doing a bank transfer, but all other methods require at least £250. You can deposit money whenever you’re ready.

If you want to withdraw money from your account, you can do so at any time, for free. We’ll pay the money to you via the same card or account you used to fund.

*Interest-earning ETFs are tied to, and aim to beat, the SONIA (Sterling Overnight Index Average) benchmark rate. The current SONIA rate is 4.7%, and XSTR has a 0.1% TER fee. Dividends are paid semi-annually.

How much should I invest?


How much you should invest is completely up to you. There’s no minimum amount you’re required to invest with us, but there may be certain deposit requirements. You should only ever invest an amount that you’re willing to risk, as the markets could move against you.

Find out how to manage your risk before investing in any shares.

Why invest in shares with us?

  • Get started within minutes: Open your share dealing account quickly and easily, using a funding method that suits you.
  • Commission-free trading: trade shares with zero commission.
  • Extensive market access: choose from over 13,000 global stocks and ETFs across eight exchanges.
  • Extended hours on US shares: trade 80+ key US shares even when normal market hours have ended.
  • Earn while you wait: get up to 4.6% interest* on uninvested cash with our Xtrackers UK interest rate-linked fund.
  • Security first: use face or fingerprint ID for secure login, backed by a regulated market leader since 1974.
  • 24/5 expert support: get help via the app and WhatsApp from 8am Sunday to 10pm Friday.

* Interest-earning ETFs are tied to, and aim to beat, the SONIA (Sterling Overnight Index Average) benchmark rate. The current SONIA rate is 4.7%, and XSTR has a 0.1% TER fee. Dividends are paid semi-annually.

Other investment products


If you don’t want to invest in individual stocks, we also offer exchange trade funds (ETFs) and expertly managed Smart Portfolios.

Exchange traded funds

Invest in a basket of assets and themes, such as tech stocks or green energy, from a single position

Smart Portfolios

Have your investment portfolio tailored and managed by our experts, with fees from just 0.5%

What are the risks of investing in stocks?

There are different types of risks when investing in stocks. Some shares are riskier or more volatile than others. But one thing is certain – no matter the type of investment – there will always be a degree of risk involved.

Investment risk


This is the most general type of risk when you own shares. The price of the underlying asset can fluctuate based on supply and demand. This means the value of your investment can go down, and you could get back less than you put in. If you want to invest in stocks, consider how much you’re willing to risk before you place your deal.

Market risk


As the name suggests, this type of risk affects the entire market, and not specific stocks. So, even if you have a diverse portfolio of shares, you could be exposed to market risk. It can be linked to general economic turmoil, natural disasters, interest rate changes, etc.

Other risks


Some of the other risks to be aware of when investing include currency risk, liquidity risk and business risk. With currency risk, you’re at the mercy of the exchange rate between countries. Liquidity risk comes into play when there is low demand for (or supply of) a certain asset. There’s also the risk that a company won’t generate a profit or stay afloat.

Note that this isn’t an exhaustive list – make sure you conduct thorough research on all possible risks before investing.

How to manage your risk when investing

Here are a few ways you can manage your risk when investing in stocks:

  • Learn as much as you can about investing on IG Academy

Remember, while buying and owning shares can be risky, there are also possible rewards if the market moves in your favour.

Discover the risks and rewards of investing

Learn more about the basics of buying shares in the UK

1. What is a stock?


It’s important to note that ‘stocks’ and ‘shares’ are related, but not entirely the same. A stock is a security that represents a collection of shares listed on an exchange. A share is a single unit of ownership.

Think about it this way – if Vodafone lists all its available shares on the LSE, it has listed its ‘stock’. Post-listing, the public can then invest in Vodafone shares.

Learn more about shares

2. Why do companies issue shares?


Companies will issue shares for different reasons. Some may simply want to raise their public profile. Others might want to raise money to fund business expansion, pay debts, attract talent, or monetise its assets.

3. What is a stock exchange?


A stock exchange is a marketplace where financial instruments, like shares, are bought and sold. The LSE is a popular example of a stock exchange. For a company’s shares to be listed on a stock exchange, it has to go through an initial public offering (IPO).

stock exchange’s opening hours will depend on where in the world it’s located. We offer extended hours on 80+ US shares, even when the market is closed.

Learn about extended hours when investing

4. What is the stock market?


The stock market is a slightly more abstract concept than a stock exchange, as it’s not a specific place. Rather, it represents every exchange, and the space where all buyers and sellers participate in the financial markets.

So, as an example, if you hear news terms like ‘stock market crash’, it means that practically all financial assets and markets are facing a serious downturn.

5. What are dividends?


Dividends are payments made to shareholders by the companies in which they’re invested. If a company makes a profit, and they choose to pay dividends, shareholders will receive a portion of the profit. Not all companies pay dividends.

You can reinvest your dividends – ie use the money to buy more shares in the company – or withdraw it as cash. With us, dividends received from your investments are paid directly into your share dealing account.

6. Why invest in stocks?


Many people choose to invest in stocks because it’s a way to own a portion of the brands you value. If you invest in shares, you can make a profit if you sell them for a higher price. You can also earn a passive income from dividends (if paid) and receive voting rights, enabling you to have a say in company matters.

When you invest with us through the IG Invest app, you’ll get:

  • Access more stocks and ETFs: over 13,000 global stocks and exchange-traded funds (ETFs) across eight exchanges
  • Explore the marketplace: build your watchlist or – if you know exactly what you want – buy your favourite stocks in seconds

When you invest in shares with us through a web-based share dealing account, you’ll get:

  • Low dealing costs: from zero commission on shares,3 with a foreign exchange fee of just 0.5%*
  • A huge choice of investments: choose from over 13,000 shares, funds, and investment trusts
  • Longer market hours: access more than 80 key US stocks outside of normal market times
A few icons showing that an accountholder has an open investment account, and both shares and dividends are stored in that account for them to access.

FAQs

How can I start investing in stocks?

To start investing in stocks, you’ll need to open an account with a stockbroker. First, download the IG Invest app. You can find it on the Apple App store and Google Play store. Setting up your profile and signing in just takes a few minutes. Then, open your investment account directly in the app. You can also open a share dealing account with us within minutes and access over 13,000 stocks to invest in, including big names such as Apple, Netflix and Tesla.

You have no obligation to fund the account until you’re ready to invest.

Can anyone invest in stocks?

Yes, anyone with a funded stockbrokerage account can invest in stocks. The main reason why you need a stockbroker to access listed shares is because only registered brokers can access an exchange, place orders and execute deals.

How much is the minimum I can invest in stocks?

There is no minimum – you can invest however much you can afford. Just remember that investments are risky and past performance is no guarantee of future results, so you could get back less than what you put in.

Do I need a stockbroker to buy shares?

Yes, you need a stockbroker to buy shares. You can’t buy or sell shares directly on an exchange – you’ll do so ‘over the counter’, using a broker. Only registered stockbrokers will have access to an exchange where shares are listed.

Is it expensive to invest in stocks?

Whether or not it’s expensive to invest in stocks is completely subjective. All shares have different values, and all investors have different amounts of capital on hand. You should only ever invest what you can afford to lose.

Try these next

Explore the ins and outs of the stock market.

Learn more about ETFs and how to invest.

Get in on the ground floor. Trade IPOs with us.

Important to know

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.