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How to use the price-to-earnings ratio
The price-to-earnings ratio compares a company's current share price to its earnings per share to determine if a stock is over or undervalued. Learn how to use the P/E ratio to make informed investment decisions.
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Contact us 0800 409 6789
Call 0800 195 3100 or email newaccounts.uk@ig.com to talk about opening an account.
Contact us 0800 195 3100
Get info fast via our instant help and support portal. Available for account queries, ProRealTime, product info and more.
Visit help and support for more information.
Get info fast via our instant help and support portal. Available for account queries, ProRealTime, product info and more.
Visit help and support for more information.
Call 0800 409 6789 or email helpdesk.uk@ig.com if you have any questions about trading or investing. We’re available from 9am to 5pm (UK time), Monday to Friday.
Contact us 0800 409 6789
What is the price-to-earnings ratio?
The price-to-earnings ratio, commonly known as the P/E ratio, is a stock valuation measure. It can help you assess a company's current share price relative to its earnings per share (EPS). The P/E ratio assists in comparing the value of companies within the same industry.
You can use the P/E ratio to determine if a stock is:
Overvalued: a higher P/E ratio may suggest that the market has high growth expectations for the stock
Undervalued: a lower P/E ratio could indicate that the market believes there’s limited growth potential
It’s also vital to consider industry-specific factors. While tech companies may have high P/E ratios due to anticipated growth, traditional industries often have lower ratios. Comparisons should always be industry and market adjusted.
Keep in mind that the P/E ratio does have limitations. It doesn’t account for future earnings growth or the risk associated with the company. Therefore, it should be used together with other financial metrics for a broader analysis.
How to calculate the P/E ratio
To calculate the P/E ratio, divide the current share price of a company by its earnings per share (EPS). This ratio indicates how much investors are willing to pay per pound of earnings.
For example, if a company's share price is £50 and its EPS is £5, then the P/E ratio would be £50 / £5, which equals 10. This means investors are willing to pay £10 for every £1 of current earnings.
![The calculation for P/E ratio is market value per share divided by the earnings per share (EPS)](http://a.c-dn.net/c/content/dam/igcom-websites/en_GB/images/cluster/2025/02/13/2040716_SEO_LongTermContent_EarningRatio_Image01.png/jcr:content/renditions/original-size.webp)
To calculate this ratio, you’ll need to determine:
The company’s current share price: this can be found on financial websites or stock exchanges
The company's EPS: usually reported in the company's financial statements or can be calculated as net income divided by the number of outstanding shares
Comparing the P/E ratios of companies in the same industry can help you see which firms are perceived as having better earnings potential.
Price-to-earnings ratio examples
Let’s explore examples of how the P/E ratio can reflect investor sentiment and market expectations, using companies like Apple Inc (AAPL), broader indices like the FTSE 100 and high-growth tech startups as illustrations.
Apple Inc has a P/E ratio that often fluctuates based on its stock price and earnings reports. When Apple's stock was trading at $150 and its earnings per share were $5, the P/E ratio was 30. This could suggest that investors were anticipating growth.
During a specific period, the Bank of England (BoE) reported that the P/E ratio of the FTSE 100 index was around 15. This indicates that, on average, investors were willing to pay £15 for every £1 of earnings of companies in the index.
On the other hand, tech startups might have extraordinarily high P/E ratios due to the expected future growth despite having little current earnings. For example, a startup with a stock price of £100 and earnings per share of £1 might have a P/E ratio of 100. This high ratio reflects investor optimism about future earnings growth.
It’s important to remember that the P/E ratio varies across sectors. Companies in stable industries like utilities often have lower P/E ratios, whereas fast-growing industries like technology usually see higher ratios.
Understanding P/E ratios in stock analysis
The price-to-earnings (P/E) ratio is a key metric in stock analysis and fundamental analysis. As mentioned, it can help you understand how much you’re paying for each pound of a company’s earnings, making it an essential tool for evaluating a stock's potential.
In fundamental analysis, the P/E ratio is compared against other companies in the same industry. This can help you assess if a stock is overvalued, undervalued or fairly priced relative to its peers.
You can also use the P/E ratio in historical analysis. Comparing a company's current P/E ratio with its historical averages can provide insights into its valuation trends. If the ratio is significantly higher than its history, the stock might be overvalued, unless justified by strong growth prospects.
P/E ratio vs other valuation metrics
While useful, P/E ratios don’t consider factors like growth rates, industry trends and debt levels. That’s why it’s important to combine the P/E ratio with other metrics for a comprehensive analysis. Each metric provides different insights, enabling informed investment decisions by identifying strengths and weaknesses from various financial perspectives.
Other valuation metrics include:
The price-to-book (P/B) ratio, compares a company's market value to its book value (the value of its assets minus liabilities). It can help you assess whether the market price reflects the underlying value of the company's assets. While the P/E ratio focuses on earnings, the P/B ratio focuses on a company's net asset value
The dividend yield ratio is another key metric that can help you evaluate how much a company pays out in dividends each year relative to its share price. Higher dividend yields can be attractive to you as an income-seeking investor but could also suggest a mature, slower-growing company
Return on equity (ROE) measures a company’s profitability by revealing how much profit a company generates relative to the amount of capital received from shareholder investments. It’s a good indicator of financial health and operational efficiency
The price-to-sales (P/S) ratio is another metric that can help you compare a company’s stock price to its total revenue. This ratio is particularly useful to evaluate companies with low or no earnings, where the P/E ratio might be misleading
Trading strategies using P/E ratios
Some of the most popular trading strategies that employ the P/E ratio are:
Comparing the P/E ratio of a company to the industry average. If a company's P/E is significantly lower than its peers’, it might indicate an opportunity to buy, assuming the company's fundamentals are strong
Analysing historical P/E ratios for the company is another approach. If the current P/E is lower than the historical average, it might also signal a buying opportunity. Conversely, if it’s higher, you might consider selling or avoiding the stock
A growth-oriented strategy might involve looking at the forward P/E ratio, which uses projected earnings. A lower forward P/E compared to the current P/E suggests potential growth. This strategy relies on optimism about future earnings performance
Risk-managed approaches involve building diversified portfolios that balance high and low P/E ratio stocks. This could help you optimise potential returns while minimising investment risks
Note, however, that investors need to manage their risk diligently and that past performance doesn't guarantee future results.
Limitations of the price-to-earnings ratio
While the P/E ratio is widely used, it has several limitations that you should be aware of.
The price-to-earnings ratio assumes that earnings will remain stable, which isn’t guaranteed. Market conditions and company performance can drastically change, affecting future earnings. This limitation can make relying solely on the P/E ratio a risky strategy.
This ratio doesn’t consider company growth. A company with high growth potential might have a high P/E ratio, yet it could still offer investment opportunities. On the other hand, a low P/E ratio might indicate a company with slow or limited expansion. This makes the P/E ratio less useful in isolation.
The ratio is also affected by accounting policies. Different companies may use varying accounting methods, leading to discrepancies in reported earnings. This affects the comparability of P/E ratios across different companies, potentially leading to misguided investment decisions.
Earnings can sometimes be misleading. Companies have ways to adjust their earnings through financial practices, such as changing depreciation methods or deferring expenses. This can distort the P/E ratio, making it an unreliable indicator of true value.
Lastly, the P/E ratio ignores debt levels. A company may have a strong P/E ratio but be heavily indebted. High debt levels can pose significant risks to the company’s financial health, making the P/E ratio alone insufficient for comprehensive analysis.
![Icons representing the key limitations of using the P/E ratio](http://a.c-dn.net/c/content/dam/igcom-websites/en_GB/images/cluster/2025/02/13/2040716_SEO_LongTermContent_EarningRatio_Image02.png/jcr:content/renditions/original-size.webp)
FAQs
What is the price-to-earnings ratio?
The price-to-earnings (P/E) ratio is a stock valuation measure that compares a company's current share price to its earnings per share (EPS).
How do you calculate the P/E ratio?
The P/E ratio is calculated by dividing the market price per share by the earnings per share (EPS). The formula is: P/E ratio = share price / EPS.
What is considered a good P/E ratio?
A good P/E ratio varies by industry, but a ratio between 15 and 25 is generally considered average. Ratios higher or lower than this can indicate growth potential or risk.
How can the P/E ratio be used by investors?
Investors can use the P/E ratio to determine if a stock is over or undervalued compared to its earnings, helping them make buy or sell decisions. Note, however, that past performance doesn't guarantee future results.
What are the limitations of using the P/E ratio?
The main limitation of the P/E ratio is that it doesn't account for differences in growth rates, debt levels or the cyclical nature of industries, which can lead to misleading comparisons.
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