SEMrush IPO: how to buy SEMrush shares

• How to buy SEMrush shares
• How to sell SEMrush shares
• SEMrush IPO: what you need to know
• What’s the SEMrush business model?
• How to analyse the SEMrush share price

How to buy SEMrush shares

You can buy SEMrush shares through investing in the company directly once it has completed its public listing. You'll be able to buy SEMrush shares on the day of their IPO, though it may take a few hours for the stock to be available - which is the case for all US IPOs and with all brokers.

You can invest in shares with us for zero commission on US shares, and from £3 commission on UK shares. These are our best share dealing commission rates, and they apply to clients who opened three or more positions on their share dealing account in the previous month.

Here’s how to invest in SEMrush shares with us:

1. Create or log in to your share dealing account and go to our trading platform
2. Search for ‘SEMrush’
3. Select ‘buy’ in the deal ticket
4. Choose the number of shares you want to buy
5. Confirm your purchase and monitor your investment

This’ll make you a SEMrush shareholder, and you’ll profit from any increase in the SEMrush share price above the price you initially paid to buy the shares. You’ll also receive dividends if the company pays them.

But, keep in mind that investments can fall in value as well as rise – and you might receive less back than you initially invested.

How to sell SEMrush shares

You can sell your SEMrush share investment with us, directly through our platform. You’d do this to either take some of your profits, or to cut your losses. You can choose to sell a portion of your shares, or you can sell all of them at once.

Here’s how to sell your SEMrush share investment with us:

1. Log in to your share dealing account and go to our platform
2. Search for ‘SEMrush’
3. Select ‘sell’ in the deal ticket
4. Enter the number of shares you want to sell
5. Confirm the sale

SEMrush IPO: what you need to know

We know that SEMrush is looking to list on the New York Stock Exchange (NYSE) under the ticker SEMR. The target share price isn’t currently available, and neither is the number of shares that the company will release.

The company will be making its class A stock available on the public market, and it’s seeking to raise around $100 million in capital.

Learn more about IPOs or find out how to trade listings

What’s the SEMrush business model?

SEMrush is a search engine optimisation (SEO) platform that brings a range of different marketing tools into a single place.

The company charges subscription fees for access to its platform, and it was able to grow its average annual recurring revenue (ARR) per paying customer from $1892 on 31 December 2019, to $2123 on 31 December 2020.

SEMrush’s stated aim is to help businesses grow their audiences faster. SEO can help here as it’s all about improving a company’s content rankings on search engines like Google – which raises the company’s profile.

The marketing tools SEMrush offers include content marketing, competitor research, pay-per-click (PPC) and social media marketing. In all, the company offers over 50 tools to help businesses achieve their marketing needs and reach wider audiences.

How to analyse the SEMrush share price

You should use both technical analysis and fundamental analysis to analyse the SEMrush share price.

• Technical analysis looks at chart patterns, technical indicators and historical price action
• Fundamental analysis is based on the fundamentals of a company, including its net revenue and profit and loss statements

Interested in analysis? Find out more at IG Academy