Eagle Eye Solutions keeps a close watch on expansion potential
AIM-listed Eagle Eye’s technology platform is used by the grocery, retail and hospitality sector to deliver personalised digital offers to customers. IGTV’s Jeremy Naylor caught up with CEO Tim Mason, former deputy CEO at Tesco.
(Video Transcript Summary)
The competitive retailer loyality sector
Eagle Eye is a technology platform used by big retailers like Asda, Waitrose and Pret, as well as popular brands like Ikea. They help these retailers run loyalty programmes and personalised promotions by collecting data from customers and sending them targeted offers.
How do they do this? Well, they connect to the cash registers and use a cloud-based marketing service to do real-time digital marketing right at the point of sale. Their main goal is to attract new clients, strengthen their relationships with existing clients, and sell more products and services. Eagle Eye charges a licence fee and a transaction fee for their service.
Company's value increased 60% year-on-year
Although they are based in the UK, they are expanding internationally and already have clients in countries like Canada, Australia, and Singapore. They want to work with even more big retailers across the world. With a lot of new opportunities and a 61% increase in value compared to the previous year, Eagle Eye is feeling pretty optimistic about the future.
However, they do have some competition from loyalty technologies that may not offer the personalisation capabilities that Eagle Eye does. To stay ahead, they want to include artificial intelligence (AI) in their services.
As a Google Cloud partner, they generate data that AI relies on to make transactions and they want to use AI to send more personalised messages to consumers. They think there is a big market for AI-based services, as more companies are looking for personalised marketing solutions.
Following the 'rule of 40' principle for growth
In the UK tech industry, Eagle Eye sees themselves as a British success story and they want to be seen as an important part of the industry. They have a good track record with their share price and they plan to keep growing by following a 'rule of 40' business model. This principle states that if a company's revenue growth rate were to be added to its profit margin, the total should exceed 40%
They believe there is a lot of potential in AI-based services, but they are also focused on their core transactions area. They are confident that they can increase their value in the future and plan to do so through organic growth and possibly through mergers and acquisitions. Last year, they made £9 million in cash and they manage their money well.
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