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Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

Five key principles for successful investing​

From understanding risk to managing emotions, these fundamental investment principles can help you build and preserve wealth. Discover how to strengthen your investment strategy.

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Understanding investment risk and your tolerance

​Risk tolerance shapes every aspect of your investment strategy. It determines which assets you choose and how you structure your portfolio for long-term success.

​Higher-risk investments like shares typically offer greater potential returns than safer alternatives such as bonds. Your personal risk tolerance helps balance these opportunities with your comfort level.

​Consider your investment timeline carefully. Longer horizons generally allow for more aggressive strategies, while shorter timeframes often require a more conservative approach.

​Regular assessment of your risk tolerance ensures your investment strategy remains aligned with your changing circumstances and goals.

The importance of portfolio diversification

​Diversification remains a cornerstone of successful investing. Spreading investments across different assets helps protect against market volatility and sector-specific downturns.

​A well-diversified portfolio might include a mix of stocks, bonds, and ETFs. This approach reduces the impact of poor performance in any single investment.

​Consider geographic diversification alongside asset diversification. While UK markets offer familiarity, global exposure can provide additional opportunities and risk management benefits.

Index funds offer an accessible way to achieve broad market exposure, particularly for those new to investing.

Benefits of long-term investment strategies

​Successful investing typically requires patience and a long-term perspective. Market timing rarely outperforms a consistent, long-term investment approach.

​Historical data shows that staying invested through market cycles typically yields better results than attempting to time market entries and exits.

​Compound interest becomes more powerful over longer periods. Reinvesting dividends and maintaining regular contributions can significantly boost returns.

​Focus on your investment goals rather than daily market movements. This approach helps avoid emotional decisions during periods of market volatility.

Conducting effective investment research

​Thorough research forms the foundation of successful investing. Understanding market fundamentals helps make informed decisions rather than speculative ones.

​Start with understanding different investment types and their characteristics. Whether choosing individual shares or funds, knowledge of their features and risks is crucial.

​Consider using an investment platform that provides robust research tools and market analysis.

​Stay informed about market news and economic indicators, but avoid information overload. Focus on relevant data that impacts your investment strategy.

Managing emotions in investment decisions

​Emotional discipline often separates successful investors from unsuccessful ones. Fear and greed can lead to poor decisions during market extremes.

​Having a clear investment plan helps resist emotional reactions to market movements. Stick to your strategy rather than chasing performance or panic selling.

​Consider automating your investments to remove emotional decision-making. Regular contributions regardless of market conditions often prove successful long-term.

​Regular portfolio reviews keep emotions in check. Set specific times for reviewing and rebalancing rather than reacting to every market movement.

How to implement these principles

  1. ​Start by assessing your financial situation and setting clear investment goals.
  2. ​Research different investment options available through a share dealing account.
  3. ​Consider practicing with a demo account to build confidence.
  4. ​Create a diversified portfolio aligned with your risk tolerance.
  5. ​Set up regular investment contributions and review periods.

Summary and next steps

​These five principles provide a strong foundation for investing success. Understanding and applying them can help build sustainable wealth.

​Remember that investing is a personal journey. What works for others may not suit your circumstances and goals.

​Stay committed to your investment strategy while remaining flexible enough to adapt to changing market conditions.

​Consider seeking professional advice to help develop and maintain your investment strategy.

​Note: Content follows IG's style guidelines while providing valuable information for retail investors. All internal links are from the approved list and properly formatted.

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

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