India streaming war: who’s winning?
The battle for Indian eyeballs heats up. IGTV’s Angeline Ong takes a look at how JioCinema is set to take on streaming giants Netflix, Amazon, and Disney.
India's streaming war
The battle for eyeballs in India is heating up..
After IPL, JioCinema has now landed a deal to stream Warner Bros Discovery and HBO content, says Reuters.
If this is confirmed, it will merge the Indian Premier League with hits like Game of Thrones, Lord of the Rings and the upcoming Harry Potter series.
JioCinema vs streaming giants
This pits JioCinema against big hitters like Netflix Inc (All Sessions) and Amazon.com Inc (All Sessions) that are already ahead of the game in trying to gain a foothold in the Indian market.
Netflix currently outperforms rivals in the Indian subscription video on demand market, taking 39% of the market by sales in 2021, compared to Hotstar’s 23%, shows numbers by Media Partners Asia.
But, if JioCinema carry off this Warner-HBO deal, it could go from being a small player to dominating the screens in India.
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