Skip to content

Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.
Spread bets and CFDs are complex instruments and come with a high risk of losing money rapidly due to leverage. 69% of retail investor accounts lose money when trading spread bets and CFDs with this provider. You should consider whether you understand how spread bets and CFDs work, and whether you can afford to take the high risk of losing your money.

Peloton shares: can a truce with Lululemon turn things around?

Peloton, all-sessions, jumped on news of its partnership with Lululemon, but can the tie-up fix Peloton’s ailing share price and help it shift from a hardware to a software company?

Video poster image

(Video summary)

Peloton and Lululemon partnership: initial excitement fades

Peloton shares initially went up after they announced their partnership with Lululemon, a famous fitness brand. However, now the current situation in the market shows that these shares have only increased by 1.5%. Before, they had a much bigger increase of 6.2%.

People were really excited about the collaboration between Peloton and Lululemon when it was first announced. They thought that the two well-known fitness brands working together could create amazing opportunities and benefits. This excitement caused the shares of Peloton to go up by 6.2%, which shows that investors had a lot of confidence in the partnership.

But now, the decrease in Peloton's share price suggests that the initial excitement might have faded. Investors may have thought about the collaboration more and adjusted their expectations. The small 1.5% increase in share price shows that investors are being more cautious and re-evaluating the potential value that the partnership can bring to Peloton.

Understanding the market's response

However, it's important to remember that the stock market often goes up and down, and prices are always changing based on different factors and how investors feel. So even though the share price went down from its initial high, it doesn't necessarily mean that people don't think Peloton is a good investment or that the partnership won't be beneficial.

Investors and analysts will keep a close watch on Peloton's performance and any future news about the partnership to see how it affects the company's stock price in the long run. The success of the collaboration could still have a big impact on both Peloton and Lululemon, potentially helping them grow and become even more popular in the fitness industry.

This information has been prepared by IG, a trading name of IG Markets Limited. In addition to the disclaimer below, the material on this page does not contain a record of our trading prices, or an offer of, or solicitation for, a transaction in any financial instrument. IG accepts no responsibility for any use that may be made of these comments and for any consequences that result. No representation or warranty is given as to the accuracy or completeness of this information. Consequently any person acting on it does so entirely at their own risk. Any research provided does not have regard to the specific investment objectives, financial situation and needs of any specific person who may receive it. It has not been prepared in accordance with legal requirements designed to promote the independence of investment research and as such is considered to be a marketing communication. Although we are not specifically constrained from dealing ahead of our recommendations we do not seek to take advantage of them before they are provided to our clients. See full non-independent research disclaimer and quarterly summary.

Act on share opportunities today

Go long or short on thousands of international stocks with spread bets and CFDs.

  • Get full exposure for a comparatively small deposit
  • Trade on spreads from just 0.1%
  • Get greater order book visibility with direct market access

See opportunity on a stock?

Try a risk-free trade in your demo account, and see whether you’re on to something.

  • Log in to your demo
  • Take your position
  • See whether your hunch pays off

See opportunity on a stock?

Don’t miss your chance – upgrade to a live account to take advantage.

  • Trade a huge range of popular stocks
  • Analyse and deal seamlessly on fast, intuitive charts
  • See and react to breaking news in-platform

See opportunity on a stock?

Don’t miss your chance. Log in to take advantage while conditions prevail.

Live prices on most popular markets

  • Equities
  • Indices
  • Forex
  • Commodities


Prices above are subject to our website terms and agreements. Prices are indicative only. All share prices are delayed by at least 15 minutes.

Prices above are subject to our website terms and agreements. Prices are indicative only. All shares prices are delayed by at least 15 mins.

Plan your trading week

Get the week’s market-moving news sent directly to your inbox every Sunday. The Week Ahead gives you a full calendar of upcoming economic events, as well as commentary from our expert analysts on the key markets to watch.


For more info on how we might use your data, see our privacy notice and access policy and privacy webpage.

You might be interested in…

Find out what charges your trades could incur with our transparent fee structure.

Discover why so many clients choose us, and what makes us a world-leading provider of spread betting and CFDs.

Stay on top of upcoming market-moving events with our customisable economic calendar.