TUI shares soar on strong forward trends
TUI's (TUIT) share price jumped after the holiday giant said it saw solid booking trends. Despite the highest levels of inflation in a generation, European demand for vacations continues to stay resilient.
TUI shares looking all loved up this Valentine
Remember all that pent up frustration when you couldn't go anywhere in lockdown? Then, when lockdown lifted, it was too expensive or too much hassle or both? Well, the tables have turned. The 'revenge holiday' theme is back. TUI, the holiday giant, says more and more people are booking their summer holidays and early as well. TUI AG says the number of guests who booked early in the first quarter totalled 3.3 million, compared with 2.3 million in fiscal 2022, while upcoming bookings for the 2023 winter and summer seasons hit 8.7 million. All this is making TUI shares very attractive.
TUI's share jump
TUI's shares gained early in the session and it does look as if they are coming back down, but actually, it's just given back some of those gains and are still higher in London trading and also in Frankfurt. Looking further back, look at where the shares have come since the 2020 lockdown. TUI AG (LSE) has come off these COVID lows.
TUI shares to gain altitude
Now, if we see holiday makers book holidays earlier and earlier, it's looking like a hot summer for TUI, even despite sky high inflation.
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