Verisure IPO: what to know and how to buy shares

When could the Verisure IPO take place?

In January 2025, Sky News reported that private equity firm Hellman & Friedman — colloquially known as ‘H &F’ — were in the initial stages of plans to launch an Initial Public Offering of Verisure.

The company is a well-known security systems provider, which sells professionally monitored alarm systems for homes and businesses. They are known for their 24/7 protection, early detection systems, and fast response times.

Sky quoted individuals ‘close to the company’ saying that a listing would most likely to take place at some point during the next 12 to 18 months — in other words, in the first half of 2026 — though noted that no formal decision had yet been taken.

This would be one of London’s biggest listings in years and would represent a significant win give the IPO drought.

How to buy Verisure shares if the company lists

If Verisure do end up listing in the UK, you can buy their shares from £3 commission with us. That's the rate if you've traded 3+ times in the previous calendar month, otherwise our standard fee is £8.

You'll be able to invest in Verisure right away on the day of the listing.

1. Do your research on IPOs
2. Open an account through our IG Invest app or online with our share dealing account
3. Search for Verisure on our share dealing platform
4. Choose the number of shares or amount of money you wish to invest
5. Place your deal

When dealing shares, you own the stock and become a shareholder in the company. You'll profit if the share price rises above the point at which you bought, or potentially from any dividends paid. You could get back less than you put in.

You can also trade the Verisure IPO using leverage through a variety of products with us. This means you could gain or lose money quickly and could end up losing more than your initial deposit. This is higher risk and requires thorough risk management.

Read more about IPOs:

• Upcoming IPOs to watch
• How to trade or invest in IPOs

What will Verisure be valued at and what will the share price be?

London or perhaps Amsterdam are regarded as the most likely exchanges for a public launch — however, Verisure is incorporated in Sweden and headquartered in Switzerland — so these markets are also possibilities. Naturally, there is a decent chance that the company may list on multiple exchanges.

Hellman & Friedman became Verisure’s majority shareholder back in 2015 when it bought the shareholding from fellow private equity firm Bain Capital. Back then, Verisure was known as Securitas Direct Verisure Group, and it continues to trade under the Securitas Direct brand in some territories.

Sources close to the company suggest that it could be valued at more than €20 billion, though some analysts consider that it could reach as much as €30 billion. It’s likely that an initial valuation will be somewhere between these two figures, dependent on prevailing IPO conditions next year. However, this figure does include Verisure’s debt, meaning its market capitalisation would be somewhat smaller.

In 2021, the business made headlines for delivering a significant dividend recapitalisation, reportedly distributing over $6 billion to its owners, although some suggest the actual amount was closer to $2 billion.

According to a December 2024 Investor Presentation, Verisure has enjoyed revenue compound annual growth rate of circa 10% over the past few years, with annual recurring revenue now standing at some €3.3 billion. Meanwhile, adjusted EBIT rose from €600 million in 2022 to €800 million in 2024, and rests on a 24% margin.

You might expect a share price on listing comparable to other FTSE 350 stocks with similar market capitalisations.

What is Verisure’s business model?

Verisure is the number one provider of professionally monitored alarm solutions for residential households and small businesses in Europe and Latin America. For context, it remains ranked number one in nine of its top 10 geographies — and in many jurisdictions, is more than double the size of the number two player in the region.

It offers premium monitored alarm services to a large portfolio of over 5.5 million customers — and designs, sells and installs alarms with network connectivity across 17 countries in Europe and Latin America. Verisure is also the leading provider of connected video surveillance systems through the Arlo Europe camera brand.

The company enjoys an average customer lifetime of 15 years, with a 20% fully loaded internal rate of return for each new customer. Subscriber numbers are currently growing at a 9% compound annual growth rate, rising from 4.8 million in 2022 to 5.5 million in 2024.

For perspective, it enjoys a best-in-class customer attrition rate of just 7%, with customers paying €45 per month on average. Internal company data suggests that each customer costs circa €1,400 to acquire, with the company focussing on what it characterises as a ‘high-quality’ intake.

Verisure is underpinned by significant in-house technology development, with three tech centres in Geneva, Malmö and Madrid — housing 1,800 engineers and IT professionals with full stack competencies — and world class proprietary monitoring centre software.

Verisure is led by CEO Austin Lally, who has 36 years of experience including stints at Procter and Gamble and Braun, supported by CFO Colin Smith, who previously spent time at Sky.

Why are there Verisure ethical concerns?

The key ESG concerns relate to accusations made by retailers and insurance experts that Verisure engages in pressure selling and misleading sales tactics — and also suffers some system failures alongside various insurance risks due to a lack of certifications for certain equipment.

For context, some customers have reported alarm system malfunctions during thefts. And experts have in the past noted that Verisure’s systems may not meet certain certification standards required by business insurers, potentially voiding insurance claims despite the company's ARC being SSAIB-certified.

On the other hand, Verisure claims to respond to alarms in an average of 45 seconds, provides 24/7 technical support, and enjoys a high Trust Pilot rating, with 86% of over 38,000 reviews rating the company as a five star business.

More widely, in common with many security companies, Verisure faces ethical complexities regarding customer privacy, especially in how it handles personal data collected through surveillance systems.

Verisure-related investments

While you wait for the Verisure IPO, there are several similar companies to consider. ADT Incorporated is a $6 billion provider of security and automation solutions for homes and businesses in the United States, which offers professional monitoring, installation, and connected smart home solutions.

Another top security stock to watch is $11 billion Allegion, which focuses on security products and solutions, including electronic and mechanical locks, smart locks, and access control systems for residential, institutional, and commercial customers.

For investors seeking some diversification, the VanEck Smart Home Active UCITS ETF may be an attractive choice. While not directly concentrated on home security, this ETF invests in companies focused on the smart home megatrend and sports a low expense fee of just 0.85%. Top holdings include Check Point Software and Liberty Media.

Verisure IPO summed up

• The Verisure IPO may arrive at some point during H1 2026
• Verisure is the number one provider of professionally monitored alarm solutions for residential households and small businesses in Europe and Latin America
• Sources close to the company suggest that it could be valued at more than €20 billion, though some analysts consider that it could reach as much as €30 billion
• Annual recurring revenue now stands at some €3.3 billion